Patrón Tequila was founded in 1989 by entrepreneurs John Paul DeJoria and Martin Crowley, who sought to create a luxury tequila brand that would stand out in the market. They acquired a distillery in the highlands of Jalisco, Mexico, where they could produce their premium tequila using traditional methods. DeJoria and Crowley were committed to producing a high-quality product that was handcrafted and made with care.
